A website’s design can directly impact a visitor’s perception of your brand and website. This can also impact their likelihood of converting and remaining on your website for a prolonged period of time.
Typography on your website
You shouldn’t underestimate the importance of web design as content marketing strategies continue to evolve. Visual elements are crucial for boosting website traffic and audience engagement.
Content success is directly related to the platform on which it is published, and your website is the most authoritative of these platforms.
In order to design your website effectively, you should pay close attention to design principles. The following are some helpful things to bear in mind when designing your website.
Ensure that the font is clear and legible
It is believed that web design influences content marketing in many ways including a poorly designed website which discourages visitors from engaging with your content.
Users will be discouraged from reading and clicking on your website if it is cluttered or contains an elaborate thesis.
An eye-catching website design will attract visitors and encourage them to click on it. If your website design is dated, it will be difficult to attract new users. However, an expertly designed website can offer a competitive advantage for your company.
You can really make a difference with typography
Typefaces and typography are critical elements of web design. Your font choice conveys your writing tone, your target audience, or other things.
Choosing the right font is key. No one wants to strain to read your text.
No matter what font you choose, you need to make it easy to read. Use fonts that are easy to read on small screens.
A user-friendly navigation system
The effectiveness of content marketing is influenced by several factors, but one that often goes unnoticed is navigation ease. An easy navigation process directly translates into a better user experience for website visitors. Those who find the navigation process straightforward are more likely to continue reading and to share the content.
Navigation should allow visitors to navigate through your sales funnel as well as engage with the content. Keeping visitors engaged is critical to SEO efforts since it results in increased lead generation. Avoid complex drop-down menus.
Utilise negative space as much as possible
There is no doubt that white space is critical for web design, but do you know how it affects content marketing as well? Whitespace refers to the space between the visual elements of your website.
By using it, your content will be easy to read and maintain an uncluttered, simple appearance.
As an example, look at how Google uses white space on their Google Analytics landing page. Google utilises a compelling photo, clear copy, a call to action, and just enough white space to lead users to the conversion page.
Take your content marketing efforts to the next level
If your content is cluttered, it’s time to reassess your design. Whitespace creates an exciting environment that can encourage potential customers to buy your products.
You don’t want to cram your content into a small space, so you should focus on a few key elements!
Be a valuable resource for your clients
By removing distractions from your website, white space can lead to increased conversion rates. It allows users to find what they are looking for and ensures calls to action are clearly visible and understood.
As a result, visitors to your site are able to gain a clearer understanding of your content, as well as a better impression of your brand. It is a marketing strategy that has proven successful for many companies.
Engaging visuals enhance engagement
Studies have shown that when an image is present at the top of a page, users spend twice as much time on it.
Make sure that the image you use for your article cover image supports the story, aligns with your brand, and stands out among the rest.
It is worth mentioning that visuals can improve your conversion rate in addition to the obvious benefits. Read on to discover how to leverage the power of your cover image to achieve maximum results.
Choose visuals that support your marketing objectives
Creating content containing visuals is generally better received than text-only content. Research is essential before creating visual content.
It also generates a higher level of engagement than only text-based content. The objective should be to increase sales by improving the amount of website traffic, client retention, and revenue generated by the website.
You can achieve all of these goals by using images and videos. Using images and videos will ensure your audience is able to see and enjoy your content.
Creating visually appealing elements enhances the impact of a presentation
It is estimated that adding relevant images to content can increase views by 94%, while tweets with images receive 18% more clicks and 150% more retweets.
Visuals play a pivotal role in content marketing. They can generate three times more comments on social media than posts without images, as well as generate more leads and convert more visitors.
Write for your audience
A great deal of thought must be put into crafting your content so that it is appropriate for the audience you are trying to reach. It should be written at a reading level that can be understood by an average adult. For example, college professors should aim for their content to be written at the grade twelve reading level.
Even though there are tips for writers of more complex material, you will gain valuable knowledge about readability in general.
How web design can impact content marketing and drive your audience to convert
Don’t just write a blog post, make it a resource
The readability of your content influences its ranking as well. The lower the readability of your content, the higher the bounce rate, and Google has noticed this.
Your website’s search engine rankings will also improve if you have well-written content that keeps your readers on your site.
How can you increase the readability of your content to make it more effective?
Your content is more impactful if it is readable
A general rule of thumb is to use simple fonts. Simple fonts are easier to scan than densely packed, complex sentences. Also, standard font sizes and spacing are recommended. Nonstandard font sizes can affect readability.
Use standard size fonts, as this makes it easier for readers to read your content. Do not overload your audience with information, but if your content is well-formatted, more visitors are likely to convert.
A search engine optimization strategy (SEO)
The link between search engine optimization (SEO) and content marketing is strong, but the two do not have to be mutually exclusive. Your web design and SEO influences your content marketing strategy in many ways.
There are two ways in which poor web design can prevent visitors from becoming customers. The first is an ineffective mini-thesis design.
Create a visually appealing page for inbound visitors
A well-designed website not only maximizes your content marketing efforts, it also makes it easier to store information and create visually pleasing pages.
If you wish to succeed in content marketing, consider redesigning your website in order to improve the perception of your brand, conversions and dwell times.
Increasing brand trust through SEO and web design
It is paramount to maintain consistency throughout your content if you wish to build a sense of trust among your viewers. When people trust your brand, they are more likely to purchase your products.
The colors on all pages should be consistent, as well as your logo. Websites that follow these guidelines will attract a loyal audience over time.
Attracting inbound visitors’ attention
As a result, web design impacts your brand’s image, which in turn affects conversions and the amount of time your visitors spend on your site.
It is unlikely that your content will be effective if you rely solely on copywriting and ignore the marketing aspect.
It is also critical to keep in mind that if you focus solely on one thing, you will lose balance. This means that you will not be able to implement your business strategy effectively. However, both are critical to your future success.
Final thoughts on the impact of web design on content marketing
As part of your content marketing efforts, your website design and optimisation will have a significant impact on the success of your campaign. It should be made accessible, visually appealing, and engaging to encourage visitors to take action. Our company provides web design services in Johannesburg based on three pillars of search engine optimisation: relevancy, authority, and user experience. We are always ready to assist with your web design and marketing needs. Please feel free to get in touch with us if you need assistance.
Here another interesting read: How SEO contribute to the success of your website?
