Why do most web designers in South Africa prefer WordPress?
Most web designers in South Africa will agree that WordPress is so much easier to use, even if you are a graphic designer looking to expand your logo design services to offer website design to your clients. WordPress developers made it even easier for non-coders to build websites by introducing drag and drop page builders like Divi and Elementor.
WordPress is the most popular content management system (CMS) that is trusted by some of the world’s biggest organisations. What started as just a blogging platform quickly evolved into a powerful website builder with tons of plugins and themes that make it a flexible and robust CMS.
Now let’s look at some of the reasons we find made WordPress favourite to many:
WordPress is an Open Source software (It’s free)
With WordPress, you are free to download, install and customise it to your needs or your client’s requirements. But let me clarify this first, there are few things that you can never avoid paying for like your domain and web hosting.
- Domain – this is a unique address of your website on the internet.
- Web hosting – a secure online space allocated by a web hosting company to store your website files and emails.
There so many web hosting companies in South Africa including dedicated WordPress hosting. It’s worth checking out their reviews online to see what other people are saying about them.
No coding experience? No problem
Most web designers in South Africa start using WordPress without any prior knowledge of designing websites. As mentioned earlier in this post, WordPress makes it easier even for non-coders to design websites. Gone are the days where non-coders were stuck around with customising theme options – today there are drag and drop page builders that allow you to design any website you can imagine.
Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge user base of fans. It boasts many innovative features that are unique to Divi.
Elementor is a WordPress page builder that has taken WordPress web design by storm. It has the deepest feature set, yet is very easy to use and master. Elementor is the most full-featured free page builder. There is also a Pro add-on to add additional developer features.
Easily customisable with themes and plugins
WordPress themes are easy to customize since a lot of them come with their own options panel allowing you to change colours, upload logos, change backgrounds, create beautiful sliders, and truly customize it to your needs without writing any code at all.
What’s more interesting with WordPress themes is that theme authors allow you to import ready-made demos that you can easily integrate your own content. If you want to attract more traffic from search engines, WordPress SEO plugins make search engine optimization simple.
WordPress is SEO friendly
WordPress is an SEO friendly web design software out of the box. There is also an option to use WordPress SEO plugins to further optimize your website. Most web designers use the Yoast SEO plugin to optimise websites, we use Rankmath because it’s one of the best WordPress SEO plugins out there.
Yoast SEO lets you analyze your single keyword on the free version (more options are provided with Premium), rates how good it is, and shows you a list of suggestions. The score it gives you is assigned on a traffic light system from red to green, and it also lets you analyze the readability score.
You can gain the most from Yoast SEO’s premium package here as it lets you assess keywords in multiple languages, present and past tense, and single and plural word forms.
Rank Math offers a more in-depth keyword assessment than Yoast’s free version. It provides a ranking from zero to a hundred, with a green (for good) if you go above the eighty-mark. Like Yoas it also gives a readability score and helps you review whether you’ve used the keyword a suitable number of times (and prompts you to use it in the title). Rank Math also offers a suggestion list like Yoast SEO but it pops up immediately once you start typing in the keyword.
WordPress is written using standard compliance high-quality code and produces semantic markup. In non-techy terms, this makes Google and other search engines love WordPress.
Offer affordable website design solutions
Again here most web designers in South Africa will agree that most local business owners are prepared to pay R3000 or less for a website. So, since this is a huge market most website design companies offer cost-effective web design solutions to this market to hone their skills in web development.
WordPress is easy to manage
WordPress comes with a built-in updates management system. This allows you to update your plugins and themes from within your WordPress admin dashboard. WordPress also notifies you when there is a new version of WordPress available, so you can update your site by simply clicking a button. To protect your data from any accident or hacking, you can easily use a WordPress backup plugin to automatically create backups and store them safely in a remote location.
Supported by a massive community and industry
The fact that WordPress is an open-source software means that anyone can harness the source code of WordPress core software to learn, create, and innovate. This freedom has allowed a massive community to form. Although there are plenty of things to be learned with WordPress, pricing, skill level, or even premium customer support isn’t a limiting factor.
There aren’t any obstacles to gaining access to the software, and its users have made blogs, forums, online classes, webinars, and even books that outline exactly how you can get the most out of the platform. With a little time to play around with the dashboard and watching some of the countless tutorials available online, anyone can get the hang of it.
That’s for this post, I’m sure by now you know why most web designers in South Africa prefer WordPress to design websites.