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SEO and Page Speed Optimization Plugins: 6 Best WordPress Plugins That Optimise and Speed Up Your Website

6 Best WordPress SEO and Page Speed Optimisation Plugins

SEO and page speed optimization should be a priority for your website, as they are the foundation of a great user experience.

Have you ever imagined how important your website’s loading time is? Google considers it a strong ranking factor.

If you are new to WordPress web design, you may want to look into SEO and page speed optimization plugins.

As you add new features and custom animations to your WordPress site, remember that each plugin you add makes your website slower.

To prevent this, check out our list of the 6 Best WordPress plugins for SEO and speed optimization.

But why does webpage loading speed matter now?

As more and more of our daily tasks are done online and on computers, page load time has become an essential factor in SEO.

Websites that load faster than others have a clear advantage over those that don’t.

It’s like the difference between walking to the store and driving; you’re not going to be happier with the trip when you walk, but it will take you much longer and thus make you less happy in general.

The same is true for websites; the amount of time it takes for a site to load is a major factor in how happy your visitors are and how likely they are to return to your site once they’ve left it.

Just as with walking versus driving, there is a reason why some sites load faster than others—it’s not just chance or bad luck.

Why Google is prioritising website’s loading speed?

Google is trying to make your experience on a website better by using core web vitals, which is a number of site speed indicators.

These indicators are not only for search engines, but also for users. The faster the website loads, the better experience the user has.

Site loading time is one of the most important components that affect your ranking in search engines and it’s even more important for your site users.

What are Google Core Web Vitals?

When we think of the experience users have within our websites, we usually think of how easy it is to find what they’re looking for, how quickly it loads, and whether any bugs or glitches stand in their way.

Google has developed new metrics that are intended to help us measure these factors in a more concrete way, allowing us to make the changes needed to create a better experience for our users.

Core Web Vitals give us granular information about each page on our site and how it contributes to user satisfaction. The metrics are divided into three categories:

Largest Content Element (LCP)

LCP is an acronym that stands for “largest content element.” The LCP metric measures the time it takes to load the web page’s largest element.

This metric is commonly used to determine whether a page will load quickly enough for users before they give up trying to access the page.

First Input Display (FID)

FID or First Input Delay measures the time between when a user clicks or taps on a page and when that page responds—the gap between what you wanted to do, and what you see on the screen.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift is a metric from Web Vitals that measures how stable your page appears to a user.

It is measured by the amount of the screen that scrolls, in addition to how far each element moves.

6 Best WordPress SEO and Page Speed Optimization Plugins

There are several plugins to choose from that can help improve your website’s optimization, but we’ve narrowed the selection down to two of the most popular and four that focus on improving page speed.

WP Rocket

WP Rocket is a caching plugin specially built to address the problems with both slow loading websites and confusing caches. Launched in 2013, WP Rocket has become a market leader thanks to its ease of use, simple setup, and great support.

What features WP Rocket offers?

  • User-friendly interface
  • Minimal tweaking required for speed improvements
  • Minify CSS, HTML and Javascript
  • Page caching
  • Cache pre-load
  • Image lazy loading
  • Advanced caching rules
  • Database optimization
  • CDN integration
  • Direct Cloudflare integration
  • Google Analytics integration to load the code from your server
  • Settings import and export
  • Version rollback
  • Delay Javascript execution time

Rankmath

It provides real-time insights about your posts as you write them without having to leave the WordPress interface.

With Rank Math, you can optimize your website as you write content. Besides optimizing titles and meta descriptions, you will also be able to check snippet previews, reducing the likelihood of display errors in the SERPs.

Another great feature is that this plugin is built for speed – it’s fast so that the speed of your website doesn’t have an effect on your rankings.

Additionally, it has SEO features for WooCommerce sites, including redirects, 404 monitoring, and SEO.

Yoast SEO

This is one of the most popular SEO plugins for WordPress. With it, you’ll get more than enough features to optimize your website. There are also features like SERP previews, XML sitemap creation, and meta description rating.
As an example, the on-page SEO insights feature is one of the key features, letting you know how to best incorporate the keyword into your page, whether you’ve used the keyword enough (or too much) on the page, and how to optimize your title, meta description, and URL to best fit the keyword.
It provides guidance on how to manage each element based on SEO practices.

W3 Total Cache

It is so critical to have a fast loading site because the goal of every search engine is to provide searchers with sites that satisfy their query. Additionally, they want to maintain a smooth user experience. The benefits of W3 Total Cache include caching, minification, and CDN integration, so you can manage the benefits on your website in one place.

You will benefit from this type of plugin if you manage tons of content on your website like gifs, videos, and images. This is because site speed is a major factor in SEO rankings.

Perfmatters

Unlike most plugins on this list, Perfmatters works differently to improve page load times.
Certain options in WordPress are enabled by default, but aren’t necessary for most sites and slow down performance. Using Perfmatters you can turn off these options instantly.
However, HTTP requests that aren’t needed tend to slow your pages down the most.
You can also disable these scripts per page using this plugin. Plugins can now be prevented from loading code that isn’t necessary.
Furthermore, you can also use performance boosting features such as DNS prefetching, preconnecting, and hosting Google Analytics scripts locally.
You should still use Perfmatters even if you have a caching plugin installed on your website.

NitroPack

NitroPack is more than a WordPress performance plugin, it is a complete speed optimization platform.

The idea behind this platform is to simplify the process of speeding up websites. Instead of using several plugins and having to manually decide what to optimize, NitroPack optimizes everything for you.

Just add your website, and install the connector plugin. You can then choose how aggressive you want the optimizations to be.

NitroPack will then start optimizing your site automatically. It will Implement a global CDN, various caching types, minification, compression, image optimization, serving images in next-gen formats (e.g. SVG), DNS prefetch, deferring of JavaScript, etc.

And all of these optimizations are run by their servers so it reduces your own server usage.

All of these changes can improve time to first byte (TTFB), minimize main-thread work, improve your Web Core Vitals and more.

To squeeze out even more performance you can customize the settings but even on the “strong” setting you will see huge improvements in page load times and Google PageSpeed scores.

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